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Course Overview
Schedule of Classes
Start Date & End Date
Aug 18 2023 - Oct 13 2023
Total Classes
9 Classes
Course Curriculum
1 Subject
Inside-Insights 4
0 Exercises • 24 Learning Materials
Session 1
Match.com
PDF
Shell
PDF
Model 1
PPT
Session 1
Video
2:16:36
Identity & inadequacies
One person, so many identities!
Video
3:57
Identity, ideals, inadequacies & insights
Video
6:25
Consumption & inadequacy - the connection
Video
4:28
Connecting the pieces together
Video
2:44
Lysol
PDF
The boys' gang
Friendships and masculinity
Video
5:22
Same insight - different categories
Video
5:3
Conflicts
From inadequacies to conflicts
Video
3:56
I vs We
Video
3:11
Contradictions
Brand as myth
PDF
Conflicts & contradictions
Video
2:9:54
Culture shift
Session 4
Video
2:38:54
Annovera case study
PDF
Insulet Omnipod
PDF
Signs
Spotting signs
Video
27:45
Real listening
Real Listening - instructions
PDF
Building blocks of brands
Brands
Video
2:48:37
Clustering & unpeeling
Clustering & unpeeling
Video
1:51:13
Insights 2 ideas
Insights 2 ideas
Video
1:52:33
Insight 2 Ideas 2
Insights 2 ideas
Video
2:11:10
Course Instructor
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Amit Kumar
19 Courses • 130 Students
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