dots bg

InsideInsights - Students of brands & insights

Stuff on insights & brands that management & marketing curriculum does not yet teach! This program is based on my experience as a strategist, student & faculty of a much loved program at MICA over the years. If you are a brand manager, brand strategist/planner, researcher, or are studying marketing, this will give you a perspective that no published material provides in one place, giving you an edge. Join in the live intro session to get a detailed preview, and answers to your question & begin your journey into the fascinating world of Insights & Brands!

Course Instructor Amit Kumar

₹5000.00

dots bg

Course Overview

Schedule of Classes

Course Curriculum

1 Subject

InsideInsights - subscription

45 Learning Materials

Learning

Learning about learning

Video
2:30

Remembering

Video
2:41

The importance of notes

Video
2:18

The insight confusion

What's an insight?

Video
020

We don't know!

Video
048

Don't jump to a brand promise without an insight

Video
1:1

Not an insight

Video
044

The strategy flow - starting steps

Behavior change

Video
057

Getting started

Video
2:29

From action to attitude

Video
059

Just telling them is not selling!

Video
2:41

The What & the Why?

Video
1:12

Defining the problem

Video
2:54

Feels like an insight, but...

Video
1:15

Defining the objective

Video
1:7

Understanding insights - with an example

The milk problem

Video
2:5

Power play!

Video
1:29

For insight, focus on the target audience

Video
1:8

Repositioning milk!

Video
050

Marketing power

Video
044

Amitabh & Sachin :)

Video
1:29

The two whys

Video
1:30

So an insight is...

Video
036

Insight's role

Video
038

The flow

Video
2:29

Case Study - Match.com

Case Study

PDF

Ad

External Link

Case study - Shell

Shell

PDF

Shell campaign

External Link

Session 1

Session 1

Video
2:16:36

One person, so many identities!

Video
3:57

Identity, ideals, inadequacies & insights

Video
6:25

Consumption & inadequacy - the connection

Video
4:28

Connecting the pieces together

Video
2:44

Session 2

Session 2

Video
2:26:12

Shell

PDF

Shell campaign

External Link

Session 3

Session 3

Video
1:13:31

Lysol

PDF

Lysol ad

External Link

Insulet Omnipod

PDF

Session 4

Culture change

Video
1:44:56

Annovera case study

PDF

Session 5

Brand Key

Video
1:49:51

Signs

Video
27:45

Course Instructor

tutor image

Amit Kumar

17 Courses   •   155 Students