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InsideInsights - Students of brands & insights

Stuff on insights & brands that management & marketing curriculum does not yet teach! This program is based on my experience as a strategist, student & faculty of a much loved program at MICA over the years. If you are a brand manager, brand strategist/planner, researcher, or are studying marketing, this will give you a perspective that no published material provides in one place, giving you an edge. Join in the live intro session to get a detailed preview, and answers to your question & begin your journey into the fascinating world of Insights & Brands!

Course Instructor: Amit Kumar

₹5000.00

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Course Overview

Schedule of Classes

Course Curriculum

1 Subject

InsideInsights - subscription

45 Learning Materials

Learning

Learning about learning

Video
00:02:30

Remembering

Video
00:02:41

The importance of notes

Video
00:02:18

The insight confusion

What's an insight?

Video
00:00:20

We don't know!

Video
00:00:48

Don't jump to a brand promise without an insight

Video
00:01:01

Not an insight

Video
00:00:44

The strategy flow - starting steps

Behavior change

Video
00:00:57

Getting started

Video
00:02:29

From action to attitude

Video
00:00:59

Just telling them is not selling!

Video
00:02:41

The What & the Why?

Video
00:01:12

Defining the problem

Video
00:02:54

Feels like an insight, but...

Video
00:01:15

Defining the objective

Video
00:01:07

Understanding insights - with an example

The milk problem

Video
00:02:05

Power play!

Video
00:01:29

For insight, focus on the target audience

Video
00:01:08

Repositioning milk!

Video
00:00:50

Marketing power

Video
00:00:44

Amitabh & Sachin :)

Video
00:01:29

The two whys

Video
00:01:30

So an insight is...

Video
00:00:36

Insight's role

Video
00:00:38

The flow

Video
00:02:29

Case Study - Match.com

Case Study

PDF

Ad

External Link

Case study - Shell

Shell

PDF

Shell campaign

External Link

Session 1

Session 1

Video
02:16:36

One person, so many identities!

Video
00:03:57

Identity, ideals, inadequacies & insights

Video
00:06:25

Consumption & inadequacy - the connection

Video
00:04:28

Connecting the pieces together

Video
00:02:44

Session 2

Session 2

Video
02:26:12

Shell

PDF

Shell campaign

External Link

Session 3

Session 3

Video
01:13:31

Lysol

PDF

Lysol ad

External Link

Insulet Omnipod

PDF

Session 4

Culture change

Video
01:44:56

Annovera case study

PDF

Session 5

Brand Key

Video
01:49:51

Signs

Video
00:27:45

Course Instructor

tutor image

Amit Kumar

17 Courses   •   85 Students