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Course Overview
Schedule of Classes
Course Curriculum
1 Subject
InsideInsights Live - Batch 6
0 Exercises • 0 Learning Materials
The problem with insights!
So what is an insight?
Why insights are hard to get? System 1 - System 2
The two pillars of insights - identity & meanings
Understanding conflicts
The importance of cultural change
Live case - listening to consumers
Reading between the lines - hidden insights in what people say
The brand idea as a contradiction
Strategies for creating cultural brand ideas
Course Instructor
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Amit Kumar
19 Courses • 130 Students
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