Course Overview

The course was originally developed for professionals in the branding & advertising world. For them to better understand insights to develop brand strategies. Its success lead to the course being taken to MICA (Mudra Institute of Communication, Ahmedabad) where it became a highly popular program

The unique nature of the course (it’s not taught in any MBA school) meant it had to be given a name of its own – DCCaB (Decoding, consumers, categories & brands). 10 years later it continues to be taught at MICA.

This program would help:

-Students of marketing to get a competitive edge

- Advertising professionals to develop more insightful ideas & briefs

- Research professionals to understand and uncover deeper consumer insights

- Brand managers & brand owners to shape their brands on more powerful insights